A bit about us

We set out to create a brand that reflected both our bold South African roots and the timeless sophistication of Portuguese style. Our vision was clear: a brand that embraced elegance and humour, with just the right amount of kitsch to make things interesting. We wanted to make products that felt refined, but also had a sense of playfulness and character.

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As a family business, we have poured our hearts into every creation, crafting pieces that stand out while staying true to the values of quality, creativity and fun.

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Welcome to Virtue: where elegance meets humour and where we believe you can have your kitsch and enjoy it too.